Forum Posts

sm badsha
May 14, 2022
In Travel Forum
Shopping due to Covid-19. There are fewer and Country Email List fewer people who are not at all comfortable with digital shopping. Despite this, the needs of each generation are quite different. Younger generations have grown up with online Country Email List shopping, which gives them confidence in making online purchases. They are mainly Country Email List concerned with having a positive impact on the world and also assess organizations on this. Many of the Silver surfers have started shopping online because of corona. They also think it is important that the world is left behind Country Email List for their (grand)children, but they struggle even more with the lack of confidence they have in online shopping. shopping online The me and the we customer As a retailer you want to be as Country Email List relevant as possible to customers. At the same time, you have to deal with enormously Country Email List differing wishes from potential target groups, even within the same generation. In the book Shopping 2030: decisiveness required in a decade full of change, we speak in this context of the 'I-customer and the Country Email List we-customer'. The we customer The we-customer is super aware and concerned with the social interest. For example, the we-customer is very much concerned with the possible environmental consequences of the purchases he makes. Where possible, he buys sustainable and local products, which are produced under good working conditions. The we-customer also doesn't mind spending a little Country Email List more money on this and is happy to wait a few days longer for his package if this means it is a greener choice. The I-customer For the I-customer, who is extremely demanding, instant gratification Country Email List is the norm. Even same day delivery is no longer good enough – due to the emergence of speed cameras such as Flink and Gorillas . Ideally, the I-customer has his order within Country Email List the same hour. A sustainable choice is a plus, but not essential for the I-customer. Sustainability from the we-customer perspective As a society, we are becoming increasingly aware of the impact our behavior has on the environment. Nevertheless, we mainly place the responsibility for sustainability outside ourselves. That is primarily a task for producers and governments.
0
0
3
 

sm badsha

More actions